Initially known for their bespoke fashion services, Mawin’s Touch has set its sights on expanding into the prêt-à-porter market, aiming to provide high-quality, ready-to-wear collections that stand shoulder to shoulder with the big names in the industry. Their vision is to deliver innovative designs with an unwavering commitment to detail and style, all while growing their presence nationally and internationally.
The brand’s name, “Mawin,” rooted in the Kusasi language, translates to “my mother’s God,” a reflection of the deep emotional and spiritual connection that defines their approach to fashion.
Transitioning to Prêt-à-Porter with a Competitive Edge
As Mawin’s Touch prepared to launch their prêt-à-porter collections, they recognized the need for a brand identity that could compete in a crowded and competitive market. Their existing logo, while resonant with their custom-made roots, lacked the contemporary edge needed to attract a broader audience and establish the brand as a leader in the ready-to-wear space. They approached Nook & Cranny with a clear goal: to create a brand that could hold its own among the industry’s top players.
Crafting a Bold Identity for a New Market
To meet this challenge, we focused on reimagining Mawin’s Touch’s visual identity to reflect their evolution. We understood that the brand needed more than just a new logo; it required a complete identity overhaul that would resonate with a wider audience while staying true to its core values of quality, care, and creativity.
We began by exploring design concepts that combined elegance with a modern edge, ensuring that the new identity would appeal to fashion-forward consumers without losing the warmth and authenticity that Mawin’s Touch is known for. The goal was to create a brand that not only looked the part but also communicated the brand’s commitment to excellence and innovation. Through a series of brainstorming sessions, we developed a visual identity that was bold, refined, and versatile—capable of adapting to both the bespoke and prêt-à-porter lines. The new logo and design elements were carefully crafted to embody the brand’s ambition
A Resounding Reception
This rebranding effort was met with overwhelmingly positive feedback from both the client and their customers. The new identity not only resonated with Mawin’s Touch’s existing client base but also attracted a broader audience, helping the brand to expand its reach. The refreshed visual identity and brand collaterals we developed have become instrumental in enhancing the brand’s presence, both online and offline.The transition to prêt-à-porter, supported by a strong and cohesive brand identity, has allowed Mawin’s Touch to expand their reach while maintaining their commitment to quality and detail.
This project has showcased how effective strategic design can be in elevating a brand, solidifying Mawin’s Touch as a leader in both custom-made and ready-to-wear fashion
